Most companies are looking to “wow” with their
products, when in reality what they should be looking for is an “of course”
reaction from their users.
CHRISTIAN LINDHOLM
Be fluid. Treat each project differently. Be water,
man. The best style is no style. Because styles can be figured out. And when
you have no style they can’t figure you out.
JAY-Z
I don't start with a design objective, I start with
a communication objective. I feel my project is successful if it
communicates what it is supposed to communicate
